Daily Player Volume
Daily Player Volume (MVP Report)
What It Does
The Daily Player Volume report, also known as the Most Valuable Player (MVP) Report, provides detailed analytics on player visitation patterns, showing unique player entries into your casino based on scans processed at entry. This report tracks unique visits, visit frequency, and player type breakdowns to help you identify your most frequent visitors.
Why It Matters
Understanding player volume and frequency is critical for staffing decisions, marketing strategies, and operational planning. This report helps you identify trends, recognize your most valuable players, build leaderboards based on visit activity, and track the effectiveness of your player development efforts.
Accessing the Report
From the main menu, select Reports
Click on Promotion Reports
Select Daily Player Volume
Set your date range using the From/To date selectors
Apply any additional filters for Visit Frequency or Patron Type
Click Filter to generate the report
Report Features
Summary Statistics
The top section displays key metrics:
Daily Average Visits: Average number of player visits per day
Total Player Visits: Cumulative visits across the selected period
Date range clearly displayed for reference
Player Listing
The detailed section shows individual player data:
Player ranking by visit frequency
Player full name
Patron type classification
Total visits during the selected period
Filtering Options
Multiple ways to refine the data:
Date range selection
Visit frequency filtering
Patron type filtering
Adjustable display count per page
Data Visualization
Visual indicators of visit frequency
Ranking system for quick identification of top visitors
Clear date range display for context
How to Use This Report
Visit-Based Promotions and Leaderboards
Create frequency-based promotions that reward your most loyal visitors
Build leaderboards that showcase top visitors for a given period
Design tiered reward programs based on visit frequency
Track effectiveness of programs designed to increase visit frequency
Player Development
Identify your most frequent players for VIP programs
Track player visitation patterns over time
Measure the success of retention efforts
Target specific player segments for special offers
Report Accuracy and Reconciliation
Use this report to reconcile actual casino visits with other tracking systems
Verify scan entry data against this report to ensure proper tracking
Identify any missed scans or tracking inconsistencies
Ensure accuracy of your visit-based promotion qualification
Operational Planning
Analyze busy days and periods for staffing adjustment
Track seasonal trends in player volume
Measure the impact of promotions on visitation
Plan table allocation based on historical player counts
Marketing Effectiveness
Compare player volume before and after marketing campaigns
Track new player acquisition and return rates
Identify which patron types respond to specific promotions
Measure player retention across different segments
Financial Analysis
Correlate player volume with revenue figures
Calculate average value per visit
Project revenue based on player volume trends
Identify highest-value player segments
Export Options
The Daily Player Volume report can be exported in multiple formats:
CSV: For detailed analysis in spreadsheets
PDF: For presentation and printing
Column visibility: Customize which data points are included in exports
Best Practices
Regular Review: Analyze this report weekly or monthly to track trends
Comparative Analysis: Compare same periods across different months/years
Segmentation: Look at different patron types separately for targeted insights
Integration: Use alongside revenue reports to calculate player value
Forecasting: Use historical patterns to predict future volume
Common Questions
Q: Why might the report show a truncated view of players? A: The standard report shows only the top percentage of players. A message at the top indicates if you're seeing a limited view. Contact support for full reports.
Q: How is "Daily Average Visits" calculated? A: Total player visits divided by the number of days in the selected period.
Q: What's the difference between patron types? A: Patron types classify players based on your property's segmentation strategy (e.g., "Scanned Only" vs. members or other categories).
Q: Can I see which games these players preferred? A: This report focuses on visitation only. For game preference data, use the Table Activity or Player Activity reports.
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