Promotion Redemption Analysis
Promotion Redemption Analysis
What It Does
The Promotion Redemption Analysis report provides comprehensive data on promotional offer redemptions, tracking which promotions were redeemed, when, by whom, and their overall effectiveness. This report helps you analyze the performance of different promotions and understand player redemption patterns.
Why It Matters
This report is essential for measuring promotion ROI, optimizing your marketing strategy, and understanding player behavior. It helps you identify which promotions drive value and which might need adjustment, allowing for more effective use of your promotional budget.
Accessing the Report
From the main menu, select Reports
Click on Promotion Reports
Select Promo Redemption Analysis
Set your date range using the Start/End date selectors
Apply any additional filters (e.g., Select Promo Status or Name)
Click Filter to generate the report
Report Features
Promotion Summary Table
The top section displays all promotions with key metrics:
Promotion name
Current status (Going, Complete)
Scheduled start and end dates
Range redemption totals
Total redemptions count
Detailed Redemption Log
The lower section shows individual redemption records:
Promotion name
Redemption date and time
Patron name who redeemed the offer
Additional redemption details
Filtering Capabilities
Multiple ways to refine the data:
Top-Level Filters:
Promotion Status: Filter by Going or Complete promotions
Specific Promotion Selection: Focus on a single promotion using the dropdown
Date Range Selection: Set start and end dates for analysis
Secondary Filters: After selecting a specific promotion, you can further filter:
Player name or ID to check individual redemption patterns
Specific date ranges within the promotion period
Redemption locations or methods
Important: The most effective workflow is to first filter by specific promotion at the top, then refine your search to analyze redemption patterns within that promotion. This two-tier filtering approach allows you to pinpoint redemptions and counts by certain players to verify proper use for any promotion that is in the past or currently active.
Export Options
Buttons for data extraction:
CSV export for spreadsheet analysis
PDF export for presentation and printing
How to Use This Report
Effective Filtering Workflow
First, select the specific promotion you want to analyze using the top Promo Status or Promo Name filters
Set the date range to the period you want to examine
Click Filter to generate the initial view
Review the summary data showing total redemptions
Use the secondary search field to find specific players within this promotion
Export the filtered data as needed for deeper analysis
Promotion Effectiveness
Compare redemption rates between different promotions
Analyze which promotions generate the most activity
Track whether promotions meet their target redemption goals
Calculate cost per redemption for ROI analysis
Player Behavior Analysis
Identify which players are most active in redeeming offers
Track redemption patterns by time of day/week
Measure player responsiveness to different promotion types
Spot player segments that are more promotion-sensitive
Marketing Optimization
Refine future promotions based on historical performance
Identify promotion types that consistently underperform
Target specific player segments with offers they respond to
Adjust promotion schedules based on redemption patterns
Operational Planning
Anticipate busy periods based on promotion redemptions
Staff appropriately for high-redemption promotions
Plan inventory needs for prize-based promotions
Schedule promotions to boost traffic during typically slower periods
Best Practices
Regular Review: Analyze promotion performance weekly
Comparative Analysis: Compare similar promotions to identify success factors
Player Segmentation: Look at redemption patterns across different player types
ROI Calculation: Track costs against redemptions for true value assessment
Seasonal Adjustment: Account for seasonal factors when comparing performance
Common Questions
Q: Why are some promotions showing zero redemptions? A: This could indicate the promotion is new, hasn't been properly set up in the redemption system, or simply hasn't had any redemptions yet.
Q: How can I see which players redeemed a specific promotion? A: Select the specific promotion in the filter, then look at the detailed redemption log in the lower section.
Q: Can I export redemption data for a longer historical period? A: Yes, you can set the date range for up to 90 days. For longer periods, you may need to run multiple reports.
Q: Why might there be a discrepancy between redemption counts in different reports? A: Ensure you're using the same date ranges and filters. Also, some reports may count attempted redemptions while others count only completed ones.
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